Embrace building your own website and tracking its success
Measuring Success: Website Analytics for Website Builder Users
Put simply, a DIY website builder is a tool that allows you to create a website without needing to know how to code. It's like using building blocks to put together your own site. You start with a template, then customize it by dragging and dropping elements like text, images, and videos where you want them. Think of it like decorating a digital room.
New to the world of websites and the idea of building one on your own feeling overwhelming? Fear not! DIY website builders are designed to make the process smooth, simple, and even enjoyable. Here’s why you shouldn’t be afraid to take the plunge.
User-Friendly Interfaces: DIY website builders offer intuitive, drag-and-drop interfaces - as well as some great tutorials which don't over complicate things. This means you can arrange and customize your website without needing to write a single line of code. If you can drag a file on your computer, you can build a website!
Pre-Designed Templates: Not a design expert? No problem. Website builders come with a variety of professionally designed templates tailored to different industries and purposes. You simply pick a template that suits your vision and start customizing it to reflect your brand.
Cost-Effective: Hiring a web developer can be expensive, but DIY website builders are a budget-friendly alternative. With affordable monthly plans, you get access to all the tools you need to create and maintain a professional-looking website. Plus, many platforms offer free trials or basic plans to get you started without any financial commitment.
Global Reach and International Online Business: By using a DIY website builder, you can easily create a website that reaches people all over the world and by using analytics, you can see where your visitors are coming from, which helps you understand your global audience and adjust your strategies accordingly.
Measuring Success with Website Analytics: Once your website is up and running, you'll want to know how well it's doing. That's where website analytics come in. Tools like Google Analytics track how many people visit your site, what pages they look at, how long they stay, and more. It's like having a digital report card. You need to track your website performance over time and compare it to other sites in your industry or broader category. That’s why it is critical to develop and use a variety of metrics, or key performance indicators (KPIs), that you can use to measure the success of your website and digital marketing campaigns.
When used properly, website analytics create a powerful feedback loop that allows you to see results and continually improve your website design, user experience, and sales conversions. But the plethora of metrics available can feel overwhelming, and it’s important to focus on metrics that align with your business objectives.
Metrics include unique visitors, pages per visit, average time on site, bounce rate and more. Unique visitors refer to the number of different people who come to your website. This metric is useful because it gives you an idea of how much traffic your website is getting and whether this is growing or stagnating. The number of pages visited is another indicator of visitor engagement and is a good indicator of how well your content is resonating with visitors.
It is also helpful to know what pages are most popular and which ones have high exit rates. These are the pages that visitors are most likely to leave the site from, and you can use this information to determine where your site might need improvement.
A high bounce rate may indicate that your website isn’t attractive or engaging enough to hold a visitor’s attention. This can be easily corrected by adding fresh, interesting and relevant content, updating or improving the design of a page, or making it easier to navigate. On the other hand, a low average time on site may indicate that visitors aren’t finding what they are looking for.
This is an area where more primary market research might be needed to find out what is preventing people from staying on your website and converting to buyers. This could involve surveys, interviews with potential customers or hiring a user experience research firm.
In either case, the insights you gain will give you a clear picture of how your website is performing. This can help you focus your efforts and resources to maximize results. Using this data can also help you refine your advertising campaigns or improve the way your products are presented on your website. Ultimately, this helps you generate more revenue and grow your business.
Build your site, track its success, and grow your online presence—all without needing to write a single line of code. Easy-peasy!
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Hi I’m Katherine Meade and I have more than twenty years’ experience as a marketer, event organiser and business owner, working on some exciting projects over the years including charities, companies, governments and individuals.
I am passionate about helping others to succeed online using the best and most effective tools available and, through sharing this knowledge, my goal is to empower individuals like you to start successful online enterprises and carve out a prosperous future for
themselves and their families.
Katherine Meade
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